KQED: Kelp! They Need Somebody … To Eat Sea Urchins

Denise MacDonald held out a tray of spiny purple sea urchins. The roe, served in the shell and the color of egg yolk, contrasted nicely with the urchin's dark, purple spines. MacDonald, director of global brand marketing at a company called Urchinomics, invited me to have a taste. I scooped up a blueberry-sized amount with a spoon.

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