Our Story So Far
It was never just about the urchins. They were the problem we could see, but the story was always bigger.
The quiet global collapse
We witnessed something vanish.
Kelp forests were disappearing. Sea urchins were taking over, stripping the ocean floor bare and leaving silence behind. It wasn’t dramatic, it was quiet. But once we saw it, we couldn’t unsee it.
The Lightbulb Moment
What if the problem was the solution?
Without kelp, the urchins were undernourished, starving and worthless to the market. But we saw potential. What if we could restore them and the kelp at the same time? That was the spark. A small idea with big implications.
The Collective Soul
Restoration takes more than science. It takes like-minded individuals with belief.
We’re divers, scientists, entrepreneurs and builders. What we share is conviction: the ocean doesn’t need us to extract more, it needs us to repair, intelligently.
The Mission
This isn’t the end of the story. It’s just the beginning.
We ranch millions of urchins in live facilities across the globe, restore hectares of degraded kelp forests and reimagine tonnes of premium regenerative seafood not letting anything go to waste. It’s a second chance for the ocean, the planet and us.
Our mission
Our name
It starts with a sea urchin.
Tiny. Spiky. Innocent-looking. But when left to spread, these creatures devour entire kelp forests, stripping seabeds bare and pushing marine life out. They’re a problem, but they’re also an opportunity.
Economics. Genomics. Oceanomics.
Not just a word, a mindset. We think in systems, from supply chains to culinary partners, from kelp forests to communities. There are opportunities to be gained all along the value chain.